With the launch of a new collection an advertising campaign is vital. Market research and brand awareness will be needed to ensure the promotion is appropriate and that it portrays the right message to the customer. The campaign should ensure that as well as current Topman customers, potential new customers are informed about the collection. They will need to know what new products are on offer and what has changed, brand awareness is key. The more hype surrounding the promotion the more people will come and see what is going on in store. The larger the scale of the company the larger the launch needs to be. Topman would need to ensure that men across the UK know exactly what is happening in store and the best way to do this is with a large scale promotional campaign.
Examples of 6sheets/streetalk.
