The following four consumer profiles illustrate how lifestyle can influence the way people shop. Each consumer has a monthly income from a job and is therefore able to spend money on luxuries like shopping. Three of the consumers work in fashion industry and are interested in fashion and keeping up with trends. All four consumers are clearly heavily influenced by the media, the books and magazines they read reveal their personalities and the TV shows and movies they like are representative of their interests. All of these things have a direct impact on their style.
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