Public Relations.

To ensure publicity is gained for Topshop for Topman, Topman‟s PR team will have to ensure that the product is communicated to its customer in a number of different ways. A vital technique used in PR is to recognize your target audience, and to tailor every message to it, this is why it is very important for Topman‟s PR team to understand its audience, and ensure it is targeting them in the correct way.